Our top tips for recruitment agencies to utilise social media (and more!)
We want to work with recruitment agencies to help you build your digital presence, develop your brand reputation, and promote engagement with your audience through content marketing as part of our three goals that we work towards.
To help recruitment businesses like yours, we’ve collated some top tips that we’ve found from researching into the recruitment industry and from our expertise to help you uncover some ideas to help your business stand out online.
Post value frequently
Lots of recruitment agencies post their job vacancies on their social media channels. These are often crucial for the business to find the right candidates, but don’t forget to post value!
There are so many things you could post, such as:
- Interview tips for candidates and employers
- Statistics around recruitment
- Interview structure ideas
- Finding the right candidate
- Finding the right role for you
And these are just off the top of our heads!
There are so many things you can share with your audience to give them value. Think of any common questions you’re asked – it’s a great place to start and get the ideas flowing.
You should try aiming for 2-3 posts a week to get into the flow. Remember, consistency is key here.
Facebook and LinkedIn are often the most popular platforms
For recruitment agencies, Facebook and LinkedIn appear to be the two most popular platforms to use for two reasons.
Facebook – Very useful with candidates looking for a new role
LinkedIn – Very useful for employers looking for help with their recruitment and candidates looking for a new role
Remember to use the platforms that you feel brings your business the most value – not all industries follow the same pattern!
Don't forget graphics
Graphics are a great way of capturing your audience's attention and stopping them in their tracks.
If you use eye-catching images, these can stop people long enough to start reading your post in detail. As long as you make sure you don't share anything confidential or anything you shouldn't, they can be incredibly useful for your posts.
Blogs are fantastic
A good blog is a fantastic way of giving your audience extra value and showing that you’re the recruitment agency that can help them.
Social media allows you to give quick snippets of value, whereas a blog allows you to dive deep into topics and give lots of ideas. Here are some blog ideas that you could share with your audience:
- How to Ace an Interview: Top Tips to Prepare
- 7 Key Things to Look For in a Candidate
- 5 Ways a Recruitment Agency Can Help Your Business
Come and talk to us!
We are so keen to help recruitment agencies like yours. We’ve spent time researching the industry to allow us to understand some ideas to help your business, and we’d love to share those thoughts with you.