Here’s how to make it happen.
We’re going to share some of our best secrets here, so buckle up and get a notepad handy. This is where things get good. Here are three steps to get you on the right tracks to building a credible, value-driven digital presence for your business.
#1 Understand your core topics.
First of all, ask yourself “what do I want my business to be known for?”. Start off by thinking about your core offerings and the value you provide to your customers. E.g, ours is digital presence, blogs, social media, content marketing, small business, etc. What are yours?
Once you’ve got these, ask yourself this: What else do you want to be known for?
For example, do you do charity work within your business? Do you invest lots of time into your company culture and care for your employees? These are your next core topics.
Aim to list at least 5, but go for a minimum of 3 to get yourself going.
#2 What do you know that your audience don’t, but will benefit from knowing?
What are things that your audience could benefit from knowing, which you know? Remember – you’re the expert here.
By sharing your knowledge, you’re likely to do at least one of the following three things (if not all):
- You’ll show your audience that, as a business, you know what you’re talking about
- You’ll give your audience an insight into what it’s like to work with you and qualify themselves as someone who wants to work with you
- You’ll slowly but surely build a digital presence that, whenever anyone finds it, is full of value, making a positive first impression straight away.
As a result, any conversation you have with a prospective customer can go so much better, because they already have the information they need to form an impression about your business. And if they’re still keen to talk to you, it must have been a good one!
#3 Turn it into a strategy.
It doesn’t have to be a complicated one at all – a strategy can be a simple as planning when you’re going to talk about what topic. This allows you to be consistent, which is the core of content marketing. Consistently giving your audience value and making them feel loved.
If you’re not sure how to get started with a strategy, here’s a sample one.
Take your three topics, and separate them like this:
- Monday – Topic 1
- Wednesday – Topic 2
- Friday – Topic 3
Then you only need to figure out what specific information you’re going to share. If you’re unsure how to figure that bit out, here’s a way to streamline your thought process:
What ONE problem can you solve for ONE person to give them ONE benefit?
Accountants – what can you do to help a small business owner to help them manage their finances much easier?
Recruiters – what can you do to help a small shop find part-time staff with flexible working requirements?
You can answer unlimited questions over time, and really help people answer the questions they're dealing with.
A last-minute tip – what common questions are you asked by your audience, or you find yourself answering? If one person has asked it, the chances are that there are thousands out there that have the same question as you. People love answering their own question by finding the information online, so be the business that shares it.