Does it work?
The short answer is yes - yes it blooming does. You can use the content you produce in so many ways that it’s bound to have a positive impact on someone’s day.
Creating and sharing content is great, but here are some ways to take your content to the next level:
#1 Share it across personal pages
Once you’ve created a social media post or an article and you’ve shared it from your company page(s), use your personal pages to share it too. You and your team can add your own thoughts when sharing it and give it a more personal approach, helping get more eyes on your content.
#2 Share it with people who you think will gain value from it
Let’s say you’ve got a great new article that will help employers with their recruitment. If you know they’ll gain from it, why not send it over to them? It doesn’t matter if they’re a client, a prospect, or just a connection. Everybody appreciates being given a freebie – especially if it helps them.
Try sending them an email or a message with your article and explain why you think they'll gain from reading it.
#3 Keep your content out there & repurpose it
There’s no reason why you can’t share an older article, especially if it’s still relevant. If you have a blog that’s a few months old, take some golden nuggets from it and turn them into social media posts. Take a few social media posts and turn them into an article.
Your knowledge can help someone, and repurposing your old content gives it a fresh lease of life and a new chance for someone to see it.