Recruitment Agencies: 7 Tips to Improve Your Digital Presence

Whether we like it or not, more and more people are spending their time online. Whether it’s looking for businesses or looking to learn, it’s people’s way of finding the information they want. It’s our chance to show them what they want to see. 


For recruitment agencies, this poses an exciting opportunity, because, unlike most businesses, there are two types of audiences to reach out to; employers and candidates


Therefore, there needs to be a focus on both audiences to ensure they find content that matters to them. An employer won’t care about how to write the perfect CV, nor will an applicant care about how to host a good interview. 


In this article, we’re going to explore what a digital presence is, and share 7 tips with you to help you share the right information with the right people – it might just lead to the right conversation. 

What is a digital presence?


A digital presence is simply what people find about your recruitment agency online. That’s all it is. 


This includes a wide range of different elements, from the content you share on social media and your website to reviews and press releases that people share about your business. 


You can’t control your entire digital presence, as reviews, press releases, and articles about your business can be shared by others online. However, you can control the content you share and help shape a positive first impression for your recruitment agency.


We’re going to peek behind the curtains and share some of our tips so that you can improve your digital presence.

Image by Free Photos from Pixabay

Our 7 tips


We love helping businesses build their digital presence, and we love working with recruitment agencies. Let’s dive into our 7 tips to help you improve your digital presence for your recruitment agency. 

#1 Understand your target audience(s)


As a recruitment agency, you have something that very few businesses have. Two target audiences!


Therefore, you’ll want to create content that both engages employers (your potential clients) and candidates (to fill the positions for your clients). It’s important to consider both targets when you’re creating your content. 


The best way to do this is to split your efforts down the middle (you can focus more on one at any point depending on whether it’s clients or candidates you’re prioritising) and make content that works for them individually, as opposed to trying to help both with the same pieces of content. 

#2 Create value-driven posts for social media


Once you know your target audiences, take the time to find where they hang out. If employers are typically on LinkedIn (hint: they are), and candidates are typically on Facebook, you know where to focus your efforts.


Once you’re clear, create posts designed to help them achieve what they’re trying to do. For example, an employer may want to know how to handle a job interview effectively (or they may not know that’s what they want to know, but it might intrigue them). This shows you’re an authority in your industry and shows your audience that they can trust you to know what you’re doing.

#3 Make your blog the place to be


When people want to learn, they typically read. Blogs have become one of the favoured ways of learning, so having a blog packed with value is a fantastic way of getting people to learn from you, and subsequently about your business. 


Here are a few blog titles to inspire you:


  • How to Ace an Interview: 11 Tips For Candidates
  • 7 Ways to Make Your Candidate Feel Comfortable in an Interview
  • When is the Right Time to Recruit?


We're experts in blog ideas... Get in touch to see how we can help.

#4 Explore other forms of content marketing


The world of content marketing is growing at its fastest rate ever – there are loads of things you can do to get people to learn from you. For example, you could:


-       Start a YouTube channel

-       Start a podcast

-       Create a TikTok channel


The list is endless, so don’t feel compelled to follow others. Social media and a blog are two very strong options, but they’re not your only ones. 

#5 Recycle your content


Recycling content doesn’t mean it needs to go in the bin first. It simply means that your content from a few months ago may still be very helpful today – so don’t let it go to waste.


As an example, let’s say you’ve created a post about some tips to help candidates keep cool and collected during an interview. In a few months, your audience may have changed and grown, and your original readers may have forgotten your posts. Taking these points and repurposing them into other forms of content, or even into a new post, is a great way to recycle your content, saving you time in content creation and giving your audience value-driven information that you know they’ll learn from.

Image by StockSnap from Pixabay

#6 Use your personal pages to your advantage


If you’re sharing posts on your company page, ask your team members (and yourself!) to jump on and engage with them. Comments are a great way of getting the conversation started – even if you’re the one to start them! 


Additionally, share your blogs with any contacts you have who you think will benefit from reading them. People appreciate being thought of, so sharing and letting them know that you thought of them is a great way of showing them that you care (and then your article shows that you know what you’re doing!).

#7 Block out regular time each month


Lots of businesse invest into their digital presence, only to stop when it doesn't bring in results. It's completely understandable, but it's also important to bear in mind that it may not directly yield results - it often supports your other marketing efforts. 


Therefore, your digital presence requires dedication and determination. You’ll need to make sure you’ve got time to invest before committing, otherwise your hard work could undo itself. 


The easiest way is to block time out in your calendar to commit to creating content. Planning is key, but consistency is where the magic happens.

Your next step


If you’re serious about your digital presence, let’s get together.  


We specialise in helping businesses just like yours elevate their digital presence. We’re a small but mighty team with a huge passion to support businesses in reaching their goals, and we love nothing more than helping where we can.


That’s why we’ve created a 20-minute session, designed to dive deep into your goals and aspirations for your recruitment agency to see how a digital presence could help you, and for us to see how we’d get started. 


It’s a free session and it’s a great chance for us both to make a good connection, if nothing more. Click the button below to get started:

We'll do some great things together.

We look forward to speaking further with you to see how we can help your business.

View our availability and book a meeting with us directly.

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