Turning content marketing into a strategy
Content marketing is great for awareness, but how do you use it to grow your business? That’s where a strategy comes into play.
By using a strategy, you can build a journey for your audience to help them not only learn about their chosen topic but also about your company and how you can help them. It’s a great way of building rapport and helping them understand the value of what you offer, without the hard-sell approach.
Let’s look at a few examples:
Webinar Email Marketing Customer
Webinars are great for catching people’s attention. If you have a good topic that people will learn from, people often make time to attend and join.
If your webinar is educational, valuable, and helps your audience, at the end you could include a call-to-action along the lines of:
“If you enjoyed our webinar today, why not join our email marketing list? We share articles, guides, and more, like what you’ve seen today.”
This entices your attendees to join your email marketing channel, allowing you to share more value and build a better relationship with them. This then allows you to sell to them without the hard-nosed sales approach.
Social Media Blog Website Customer
Social media is a fantastic way of sharing value with your audience, and because you’re on a social platform, you can have fun along the way too. The most engaging posts are ones that are written by humans in a human form (we basically mean without being too formal and typing as if you’re speaking out load), so loosen your shoulders and take a deep breath before typing your posts!
As you engage with your audience, you can start to share snippets and links to your blog, sharing further value. These blog posts can link back to your website, including your services page(s), which showcases how you can solve their problems directly.
Video Content & Podcasts Course Website Customer
With videos and podcasts, you can engage with your audience and share value directly with them. If your videos and/or podcasts are engaging and enjoyable, people will subscribe for future episodes, allowing you to share repeat value with them.
You can then use these platforms to leverage your course, inviting your audience to join your course. If this is a paid course, you’ve got a customer! If it’s a free course, it’s going to add more value and help your future customers on their journey.
At the end of the course, you can then link them back to your website and showcase your products/services and show them how you can help solve their problem when they’re most intrigued.
As you can see, there are lots of ways of traversing through the content marketing universe and landing at the ‘Customer’ stage. The important thing to remember is that throughout the journey, your audience needs to be gaining value from your content. If they aren’t, they’ll simply drop off the journey.
Looking for some content marketing help?
If so, you’ve come to the right place. We support our clients with their content marketing efforts, helping them deliver value to their audience and build their digital reputation.
Interested in learning how we can help your business? Contact our team below!