How to reduce paper waste with digital marketing
To reduce paper waste, it’s important to first look at where paper is being used within your business. We’ve highlighted some key areas within marketing that businesses use for their marketing efforts to help you identify the areas of paper usage within your marketing strategies.
Common paper-based marketing strategies
Many businesses have leaflets available in places that people are most likely to notice, enticing people to take one.
Many people use business cards to share contact details for future correspondence.
Popular for events, posters are often installed where lots of people will see them.
Often used to advertise a special offer, coupon, or simply drive awareness for a business.
Letters, postcards, and other forms of mail marketing are used to generate awareness.
These are just a few of the many examples of paper-based marketing out there, so it’s important to take a close look at your marketing efforts. Anything that utilises paper at all should be classed as paper-based marketing to help you focus on reducing it.
Digital alternatives to paper-based marketing strategies
Once you have a list of your paper-based marketing approaches, it’s time to start looking for digital alternatives for your business. We’ll take the original examples and share examples of how these could become digital.
Leaflets could become a services page for your website. This will allow you to drive traffic to that webpage, sharing the same information as on the leaflet, but with the possibility of reaching a greater audience at a lower cost. Consider using our Written Content Creation Service to fill your webpages with great content.
Instead of using business cards, social media, such as LinkedIn, and email are great ways to keep in touch with others. This removes the need for paper being shared and could save a lot of trees every year.
Digital adverts, such as Pay-Per-Click adverts, are a fantastic digital alternative to posters.
Utilise a blog on your website to share articles and build your website traffic. Consider using one of our Blog Management Packages to build a blog that’s worth reading.
Social media and email are great ways to keep in touch with your connections. Consider one of our Social Media Management Packages to keep connected with your audience with ease.