How to Reduce Paper Waste with Digital Marketing

Since the dawn of time, we have always used ways of sharing information non-verbally. According to information from Paper Recycles, we first started by etching drawings into cave walls or clay tablets before Ts’ai Lun changed the world of papermaking by mixing mulberry bark, hemp, and rags with water.


Over the next several hundred years, papermaking because popular with lots of papermills appearing across Europe and eventually in America in 1690. Eventually, wood became a prominent ingredient in mass paper production due to it being less expensive and easier to obtain instead of rags or recycled clothes.


The only problem; we’re running out of trees.


There’s no debate on the importance of trees. The Royal Parks shares some great insight into the importance of trees for our planet, and why we should be doing what we can to reduce paper waste.


The World Counts shows a frightening insight into just how much paper we truly produce and waste. Paper accounts for 25% of landfill waste and 33% of municipal waste, meaning lots of the paper we’re creating ends up going to waste.


For many years, businesses have used paper as a means of advertising, however, we’re in a great position to challenge the norm. Lockdown showed us the power of technology, and how many of us can remove paper from our day-to-day lives, including marketing our businesses.  


In this article, we’re going to explore ways that digital marketing can help save our trees and reduce our paper waste.

Image by Valiphotos from Pixabay

How to reduce paper waste with digital marketing

 

To reduce paper waste, it’s important to first look at where paper is being used within your business. We’ve highlighted some key areas within marketing that businesses use for their marketing efforts to help you identify the areas of paper usage within your marketing strategies.

 

Common paper-based marketing strategies

 

Leaflets

Many businesses have leaflets available in places that people are most likely to notice, enticing people to take one.

 

Business cards

Many people use business cards to share contact details for future correspondence.

 

Posters

Popular for events, posters are often installed where lots of people will see them.

 

Newspaper articles

Often used to advertise a special offer, coupon, or simply drive awareness for a business.

 

Letters

Letters, postcards, and other forms of mail marketing are used to generate awareness.

 

These are just a few of the many examples of paper-based marketing out there, so it’s important to take a close look at your marketing efforts. Anything that utilises paper at all should be classed as paper-based marketing to help you focus on reducing it.

 

Digital alternatives to paper-based marketing strategies

 

Once you have a list of your paper-based marketing approaches, it’s time to start looking for digital alternatives for your business. We’ll take the original examples and share examples of how these could become digital.

 

Leaflets

Leaflets could become a services page for your website. This will allow you to drive traffic to that webpage, sharing the same information as on the leaflet, but with the possibility of reaching a greater audience at a lower cost. Consider using our Written Content Creation Service to fill your webpages with great content. 

 

Business cards

Instead of using business cards, social media, such as LinkedIn, and email are great ways to keep in touch. Consider using our LinkedIn Growth Packages to help you get your LinkedIn network built up for the best chance of reaching the right people.

 

Posters

Digital adverts, such as Pay-Per-Click adverts, are a fantastic digital alternative to posters.

 

Newspaper articles

Utilise a blog on your website to share articles and build your website traffic. Consider using one of our Blog Management Packages to build a blog that’s worth reading.  

 

Letters

Social media and email are great ways to keep in touch with your connections. Consider one of our Social Media Management Packages to keep connected with your audience with ease.  

Image by chitsu san from Pixabay

Other ways to reduce paper waste


Aside from focusing on digital marketing efforts, there are plenty of other ways that you can go digital and remove the need for paper waste in your business. Here are a few more ideas to help you get started.


Minimise printing

Consider if you need to print that document off before you do. Could it be sent as an email instead?


Keep digital records

As well as removing the risk of data loss, digital records are a great way of keeping your paper usage low. Paper-based records are susceptible to environmental factors and can be damaged/lost easily.


Use digital note-keeping

OneNote and other tools are great for keeping notes. They also remove the risk of losing your notebook/post-it notes.


Print double-sided when needed

If you need to print a document, consider printing it double-sided to halve your paper use.


Utilise software

There are lots of tools out there that reduce/remove the need for paper. DocuSign removes the need for paper contracts, Outlook removes the need for letters, and that's just a few examples. Look at your paper usage within your business and search online to see if there are tools to support that need.


There are many ways to remove paper usage in businesses, and if we all chip in, we can make a big difference. We specialise in helping businesses solve digital problems through content marketing, so contact our team to learn more about how we can help you reduce your paper usage.


We'll do some great things together.


We look forward to speaking further with you to see how we can help your business.


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