#5 Writing your article
So now you’ve got your article planned out, you know what you’re going to share, your keywords, the images you’re going to include and any additional links that will be in the article. Now how do you transform that from a plan to a fully-fledged article?
Let’s break it down into common sections for you to fill the gap with:
Introducing the article is crucial for both the reader and for SEO. By using an introduction that’s both catchy and contains your keywords, you’ll keep the reader engaged and you’ll rank better in the search results for your chosen keyword.
This is where you fill the article with your useful content. There are a few ways to do this, depending on your article, so choosing the approach early on will help guide your writing. Here are some examples of structuring your main content:
Top 5/Top 10 article – Commonly used to compare different products, services, or methods, this type of article will have a heading for each of the different sections within the content. See our Top 10 Reasons to Start a Blog for a great example.
Instructions-based article – Similarly to this article, an instructions-based article will contain a heading for each step in the instructions. Each section can then be broken down into further detail if required, making it easy for your reader to follow.
Standard article – A standard article is a typical article on one subject. This can be broken down into multiple sections, under different headings, but the flow of the article remains on the same topic. For an example, see our What is an Advertorial article.
To help you further, we’ve put together an article that talks through various types of articles out there. For more information, head to The Different Types of Articles.
Is there something that can provide value to the reader, but doesn’t relate directly to the primary content? Often the secondary content can provide unexpected value to the reader, making the article even more valuable to the reader.
Additional/secondary content is entirely optional, but it’s always worth considering. How can you provide even more value to your reader? How can you make your article the best article on the web on your chosen topic?
A paragraph to wrap up your article is crucial for making the article a good read for your audience. It also allows you to introduce a call-to-action where applicable, allowing you to introduce your services/products to your audience. Take some time to make sure you wrap up the article so the reader leaves with a good lasting impression.
#6 Final steps
Now you’ve written your article, but it’s not quite ready to be published. There are a few steps to go before it’s ready to go, so make sure you set time aside for the below.
First draft – Your first written copy is known as the ‘first draft’ and it’s intended to be tweaked. Our advice to you is don’t read through your article as soon as you’ve finished writing it, as you’ll need a fresh pair of eyes to pick up on areas that don’t read well. Take a break and focus on something else before coming back to reading through your first draft.
Proofreading and editing – When you’re ready to proofread your article, take some time to read it through and read each sentence closely. Does it read correctly? Could it be clearer? If you find yourself stumbling at any point, that section needs to be rewritten. If you stumble, then your readers most likely will.
Secondary eyes – If you can get someone else to look over your article, then it’s worth doing so. Because you wrote the content, your brain pre-empts the next words, commonly overlooking any grammatical or spelling errors. Someone with a fresh perspective may pick up on these errors and help you to get them corrected.
Automatic grammar and spelling tools – Use software to help you find errors in your work. These tools are great at suggesting areas that you can improve, however, do take their suggestions with a pinch of caution. Despite AI getting cleverer, the English language is filled with many quirks that make it almost human itself.
#7 Time to publish!
Once you’re 100% happy with the article you’ve produced, it’s time to get ready to publish! Publishing an article on your website is exciting, so take the opportunity to create some buzz with your network and your customers. There are a few ways of doing this, including:
- Social media
- Email lists
And many more. Take the time to think of how you can share your new article and make people aware. After all, your article is to provide value to them.
Remember, your article will last long into the future, so make sure to take the time to get it right and make sure you’re 100% happy with it. Once you are, don’t forget that it’s there. Articles last long into the future and, unlike social media posts, can circulate for many years to come. Make sure you’re continuing to share them long into the future!