1 Year On; Lincolnshire Business Success Recognised by Theo Paphitis

Sentry Collective specialises in helping businesses build their digital presence and engage with their audience through their content marketing services, including social media management, blog management, and more. Using these skills, they took to Theo Paphitis’ Twitter-based competition, Small Business Sunday or #SBS as it's known, and were announced as a winner of the #SBS award in September 2020.


As an #SBS winner, Sentry Collective is a part of the #SBS community. This enabled them to support fellow small businesses in the community through their content marketing solutions whilst growing their network. “It’s been a pleasure to be a part of the #SBS community,” said Luke Redhead, Managing Director of Sentry Collective. “We’ve had the opportunity to support some fantastic businesses and help them build their digital presence and engage with their audience, which is something which we couldn’t have done without being an #SBS winner.”

Sentry Collective SBS Winner

The official #SBS winner badge that Sentry Collective received. 

Sentry Collective shared how beneficial it has been to be a part of the community. Luke shared: “There have been times along our journey where we needed some advice, and the #SBS community has always been there to support us. You never know when you’re going to need support, which is why we’re so grateful to be part of a community we know we can trust when we need a helping hand.”


When asked to share some of their favourite aspects of the #SBS community, the team at Sentry Collective listed the following:


  • It’s a great community for networking and meeting new people
  • It allows you to build great working relationships
  • There are lots of great events to attend
  • There are lots of experts who are willing to share their expertise who you can learn from
  • And plenty more.


The #SBS award is an opportunity to grow your digital presence – something which Sentry Collective made the most of. “As a direct result of winning the award, we have grown on social media quite drastically and has helped us demonstrate our credibility as a business. It’s even been a conversation starter in a few instances,” said Luke. “It’s put us on the radar at the time when being seen online is most crucial and allowed us to support other #SBS winners in helping them build their digital presence too.”

Theo Paphitis delivering a speech at the 2018 #SBS conference. 

The stationery giant entrepreneur, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Sentry Collective every success.”


Luke rounded up by saying: “Being a part of the #SBS community is something we’re incredibly proud of. We’ve had some great opportunities come our way in multiple different ways; from working with new businesses to support their marketing efforts to hosting the #SBS Winners Hour and building relationships with other #SBS winners, everything has been positive for us at Sentry Collective. We're excited to see what the next year brings!”




The team at Sentry Collective helps businesses to solve digital problems through their content marketing solutions. From social media to written content, they persevere to support each client on a personal level by understanding the challenges they are facing and creating content to break through those barriers. As a result, their efforts help their clients engage with their audience, develop a better digital presence, and build their online reputation. For more information, please visit www.sentrycollective.com.


Name of Press Contact: Luke Redhead

Phone: 07972 118168

Email: luke@sentrycollective.com

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